SOCIAL MEDIA MARKETING
Stay connected to your customers by keeping them up to date on social media.
What can it do?
The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone. Social media marketing has purpose-built data analytics tools that allow marketers to track the success of their efforts.
The Key to Successful
social media marketing
is being active on these different platforms and engaging with your followers or potential customers. Keeping your posts fresh and interesting will help you engage more people. You can also try experimenting with various types of content such as photos, videos, contests for prizes, or free giveaways to see what works best for your target audience.
Social media marketing will also help your brand to create a positive online presence and build trust among consumers which can lead to increased sales.
The Main Pillars of
SMM
Strategy
This step involves determining goals, the social media channels to be used, and the type of content that will be shared.
Planning and Publishing
Businesses should draft plans of what their content will look like (i.e. will there be videos? Photos? How much script?) and decide when it will be put out on the platform.
Listening & Engagement
Monitoring what users, customers, and others are saying about the posts, brands, and any other business assets. This may require the adoption of a social media engagement tool.
Analytics & Reporting
Part of being on social media is knowing how far posts are going, so reports of engagement and reach are very important.
Advertising
Purchasing ads on social media is a great way to promote and further develop a brand.
Social Networks for Advertising
Social media websites allow marketers to employ a broad range of tactics and strategies to promote content and have people engage with it. Many social networks allow users to provide detailed geographical, demographic, and personal information, which enables marketers to tailor their messages to what is most likely to resonate with users.
It all comes together
Because audiences can be better segmented than more traditional marketing channels, companies can ensure they focus their resources on the audience that they want to target using social media marketing. Some of the metrics used to measure the success of social media marketing (which is also known as digital marketing and e-marketing) include:
Weekly website reports
Return on investment (ROI)
Customer response rates or the number of times customers post about a company
A campaign's reach and/or virality or how much customers share content
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Strategize
A major strategy used in social media marketing is to develop messages and content that individual users will share with their family, friends, and coworkers. This strategy relies on word-of-mouth and provides several benefits.
Content Worthy
Social media strategy involves the creation of content that is
sticky. This means that it
gets a user’s attention and
increases the possibility that they will conduct a desired action, such as
buying a product or sharing the content with others in their own network.
Share
Marketers create viral content that's designed to spread quickly between users. Social media marketing should also encourage customers to create and share their own content, such as product reviews or comments. This is referred to in the marketing industry as earned media.
Clients
Social Media Post
Linhs Vietnamese Cuisine
Perihelion
Yates
Heating & Air
TacoMama
Why pick Galifrey?
Galifrey Customer:
You ask 20 very credible people if they know of a particular company. They then answer yes and tell what the company is doing, tell a short description about the company, where the company is located and what their phone number is. Surely it would then feel safe for you to contact them?
NOT a Galifrey Customer:
Now imagine instead that you ask the same 20 people if they know of another company. 12 respond that they have never heard of the company. 4 people say that the company is located on Main Street. 2 people say that they are located on Knoxville Ave. and the last 2 people give two different telephone numbers. Do you feel convinced that the information was correct? Probably not.
