VIDEO MARKETING
Looking for a commercial or an animated video to showcase your business? We got you.
Grab your audiences attention
Video marketing strategies are nothing new. Just like you wouldn’t create a commercial and buy airtime during the Super Bowl without researching and strategizing, you shouldn’t create a digital marketing video without first doing the proper research and creating a plan.
That is why Galifrey is here to help you.
What is the
VIDEO MARKETING STRATEGY?
01 Video Goals
Without goals, you will waste a lot of time. Be smart!
02 Audience
Without knowing the right audience, you'll advertise to the wrong people.
03 Story
Figure out what story you want to tell so your video will make sense.
04 Creativeness
Get feedback and improve. Two heads are better than one.
05 Timeline
Stay in your timeline limit so you can grab the audiences attention.
06 Budget
Maintain your budget limit. No one want to overspend.
Start with goals in mind
Awareness
Here, a challenge or opportunity is defined and the viewer realizes they have a problem. Videos in this stage should attract users and introduce your brand to a new audience.
Consideration
The viewer is now considering how he or she will solve the problem they’re faced with. They’re researching, asking for recommendations, watching product reviews, and trying to find cost-effective solutions.
Decision
The solution has almost been found and you want to remain top of mind. Present your prospect with proof of customer satisfaction and prove why your product or service should be chosen over your competition.
Who your product or service is for —
this will be your buyer’s persona.
What the purpose of your video is —
this will be where they fall within the marketing funnel.
Where your target audience hangs out —
this will inform how you distribute your video.
Find your
target
audience
The key is developing your buyer’s persona. If you already have one — great! Creating a buyer’s persona (or a few) is usually done when a company is developing its product or service offerings. Presumably, the people you want to buy your product are also the people you want to reach with your video.
Interested in our services? We’re here to help!
STORY FRAMEWORK
Did you know that
Microsoft found that humans reportedly have an
attention span? Younger generations are even shorter.
Creative Criticism
As you craft your storyline, ask for others for feedback. You never know what ideas they will come up with that will help your story be more captivating! The more ideas are thrown, the better your video can be.
Maintain your Budget
Without the proper budget, it’s going to be difficult to get exactly what you want. Plan for the money and resources at your disposal. Plan what you’ll create or shoot in-house and what you may want to outsource to a production company. Plan what you can splurge on and what you may want to save on.
Shop around and ask the experts for their pricing and how much for certain services (scripting, sound editing, social media distribution, etc.)
TYPES of Videos
- Commercials
- Social Content
- Explainer
- Product
- Testimonials
Why pick Galifrey?
Galifrey Customer:
You ask 20 very credible people if they know of a particular company. They then answer yes and tell what the company is doing, tell a short description about the company, where the company is located and what their phone number is. Surely it would then feel safe for you to contact them?
NOT a Galifrey Customer:
Now imagine instead that you ask the same 20 people if they know of another company. 12 respond that they have never heard of the company. 4 people say that the company is located on Main Street. 2 people say that they are located on Knoxville Ave. and the last 2 people give two different telephone numbers. Do you feel convinced that the information was correct? Probably not.
