
Field
HVAC Company
Year
2015 - 2022
Services Provided
Local SEO
Web Design & Management
Social Media
Branding & Media
PPC/Advertising
After returning from a stint in the Navy, Carl worked for a heating and air conditioning company based out of Hot Springs, AR. Carl and Mary moved their family back to their hometown of Plainview, AR in 1986 where Carl began his business as Yates Heating & Air. After 26 years, they decided to open a 2nd location here in Arkansas, where their current office is located. They needed more of a social presence, new website, and social management. It was a struggle...
Until Galifrey came into the picture!
Starting with
Local SEO
Local Challenges
- Too many HVAC competitors and hard to be found among them
The Solutions
- Local SEO put in place and drive online searches

Local SEO
Before & After
Metric | Before Local | After Local |
---|---|---|
Number of Listings | 5 | 52 |
Accuracy | 11% | 100% |
Visibility Score | 32 | 634 |
Avg. Monthly Google Impressions | 300-500 | 1,700 |
Avg. Monthly Call Volume | 20-30 | 60-90 |
About the
Website
Website Challenges
Dated style and information on the website
The Solutions
Re-designed site with correct color palette, information of business and owners, financing options, and appointment forms
Galifrey has been instrumental in really getting our website off the ground and running. The design and management, especially after the refresh, has been fantastic. They are very good about answering questions and being transparent in those answers. Galifrey's services are far and above anything else you could find elsewhere, and they are truly a one-stop shop for all digital management and marketing needs. I highly recommend the use of their services, especially if you are looking for a team that will work with you tirelessly to fine tune exactly what you need and want. Great products, services, and people.
Bill Little
300+
Monthly Website Visits
20+
Monthly Call-Ins from Website
750+
Monthly Page Views
And don't forget...
SOME CREATIVE CONTENT
Every type of campaign can benefit from original, uniquely produced creative content. Do you have ideas you want to bring to life? Talk to us today!